Not just a showroom, it’s a gallery

On the famous strip of interior boutiques on the Kings Road, the Decorum Est showroom is hard to miss; painted a Ribena purple. However, once you step inside, you’re on the Via Monte Napoleone in Milano, forearms filled with shopping bags and thinking about your next sip of midday prosecco.

While feeling incredibly under-dressed in a t-shirt, Levi’s and New Balance sneakers, I walked in the door of the Decorum Est showroom to the most beautiful floor-to-ceiling wall of Églomisé Mirror; ultimately a standard mirror that is made fabulous by the addition of gold leaf. As I totter (as my boyfriend tells me I do) across metallic, wavy Lemon Sole tiles, my eyes dart to a mural of Silver Fish Scale Tiles and then to an incredibly realistic display of Crocodile Skin Tiles, from which the glistening shine of Bronze Burnished Briquettes catches my attention. Gliding my fingers across the soft, cool marble slab that hangs delicately on the wall, I imagine how I’d use it in my villa in Lake Como (when I get one of those). Then, starring in awe at a sparkling gold spectacle of Slumped Glass, I find myself thinking about how much better I (or anyone!) would look showering in front it!

Decorum Est is a talented group of design consultants and skilled craftsmen who offer a unique collection of surface materials from around the world. With a team of in-house artists, Decorum Est provides a specialised service in bespoke craftsmanship and can customise any of its tiles and surfaces to suit every need and desire. Walking through the showroom, Decorum Est welcomes you into not just a showroom but a gallery where inspiration is infinite and luxe is an understatement.

Whether you’re building a new home, renovating, seeking inspiration, a design enthusiast or just looking for a good backdrop for a selfie (see example below), Decorum Est is certainly worth a visit next time you’re strolling the antiques stores on the Kings Road. The lovely ladies in the showroom are also super friendly and knowledgeable about the product and current trends, they’ll even offer you tea or coffee!!! (Unfortunately no prosecco.)

Check out Decorum Est’s collections and completed projects on the website,, but surfaces like this are better when you get to see, touch and smell (if that’s your kind of thing). So I’d recommend visiting the showroom at 568 Kings Road, Chelsea, London SW6 2DY.

While you’re there, take a selfie in front of your fave tiles, tag @decorum_est and @dine_with_design and we’ll repost them! I dare you!

Have fun!

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I am a writer of the weird and wonderful happenings of everyday life with a focus on food & wine, design and travel. Dine With Design is your go-to source for feeding all of your dining, home design and travel cravings.

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